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Tuesday, August 26, 2008

Unanswered Question?


It has been pouring from last two days. As the raindrops fell heavily on the road outside, I kept hearing the raindrops in silence. I closed my eyes and kept wondering......who actually has the answer to one of the biggest questions which is going in my mind right now........

Is life a compromise? May be someone out there has an answer.......but I don't seem to have one...My mind is blank and what I see its already morning. So the question remains unreciprocated again.........................

Monday, August 25, 2008

A Journey to Marvel

I have been following news updates lately, the two main reason beings:
1) India’s performance in Olympics 2008– which has been really exuberant this time
2) The latest Amarnath land issue which is in vogue these days.
In my following post I am not going to present my view on what is right or wrong - I mean whether the land should be granted (to Shrine Board) or not but my focus will dwell deep inside the history of how Amarnath came into existence. Before going any further, I would like to recite a few lines from the poem “Path of Peace” by “Paul Mc Cann” which goes like this:

Peace is an easy path to tread,
Peace is where our fears are mislaid,
Peace is beginning to restore,
Peace for each man, woman and child,
Peace for the troubled streets gone wild,
Peace is for the old and the young,
Peace in the end will overcome,
Peace builds trust into a lifestyle,
Peace is a friendly open hand,
Peace is a place to understand,
Peace in the end will overcome,
Peace is for the old and the young,
Peace is a legacy to leave,
Peace is when we don't have to grieve,
Peace is and end to all the hate,
Peace is why we negotiate,
Peace for all the victims of war.

Any way let me not deviate more from my path. Here is a brief history of Amarnath.


About Shiva:
The Sanskrit word Shiva - is an adjective meaning kind, friendly, gracious or auspicious. Shiva is regarded as the supreme God in the Shaiva tradition of Hinduism. Usually worshipped in the form of Shiva linga, Shiva - in images is generally represented as immersed in deep meditation.


Location:
State : Jammu & Kashmir
Situation: In Kashmir valley to the north of Anantnag. The base village is
Bailganv (Pahalgam). One has to trek 32 km from Chandhanvari (16 km from
Bailganv) to reach the cave. It is at an altitude of 13500 feet from the mean sea level.

About Amarnath Temple:
Amarnath shrine is about 5,000 years old and is an important part of Hindu mythology. The shrine is located in the state of Jammu and Kashmir and is dedicated to the lord Shiva. Inside the main Amarnath cave lies an ice stalagmite resembling the Shiva Linga, which waxes during May to August and gradually wanes thereafter. This lingam is said to grow and shrink with the phases of the moon, reaching its height during the summer festival. According to Hindu mythology, this is the cave where Shiva explained the secret of life and eternity to his divine consort Parvati. There are two other ice formations representing Parvati and Shiva's son, Ganesha.

History:
According to an ancient tale, there was once a Muslim shepherd named Buta Malik who was given a sack of coal by a sadhu. Upon reaching home he discovered that the sack, in fact, contained gold. Overjoyed and overcome, Buta Malik rushed back to look for the sadhu and thank him, but on the spot of their meeting discovered a cave and eventually this became a place of pilgrimage for all believers. To date, a percentage of the donations made by pilgrims are given to the descendants of Malik. and the remaining to the trust which manages the shrine.

Yet another legend has it that when Kashyap Reshi drained the Kashmir valley of water (it was believed to have been a vast lake), the cave and the lingam were discovered by Bregish Reshi who was travelling the Himalayas. When people heard of the lingam, Amarnath for them became Shiva's abode and a center of pilgrimage.

Amarnath is an extremely crucial centre of pilgrimage and though the route is as difficult to trespass as it is exciting, every annum, millions of devotees from the subcontinent come to pay homage before Shiva in one of his Himalayan abode. For those who journey with faith, it is a rewarding experience, this simple visitation to a cave-shrine, the home of the Himalayan mendicant who is both destroyer and healer, the greatest of the Hindu deities.

Saturday, August 9, 2008

Pictures from Mahabaleshwar and Panchgani trip

On the way to Lingmala falls
Best shot of the trip - Love you dude
I clicked that :)
Strawberry fields
Scenic View
Scenic View
Mapro - Panchgani - Preparation of Icecream cones
Footprints of Pandavas - Panchgani
Table Top - Panchgani
Table Top - Panchgani
Elephant’s Head Point
On the way to - Parsi Point
On the way to - Mahabaleshwar

Friday, August 8, 2008

Punch line and its significance

Ever wondered why products/brands or for that matter companies has a punch line associated with its name. The main reason being that punch line helps the marketers to endorse their products/brands. Punch line can be used as a marketing tool and hence can be used for advertising purposes. Punch line can also be defined as the voice of the brand/product or company, which primarily gives out the minimum momentum, thrust or impetus to push the brand in the mind of the customer.

The idea behind the concept is to create a memorable phrase that will sum up the tone and premise of a brand or product to reinforce the audience's memory of a product/brand or company. Punch line is also called as One-liners, Ad Slogans or Tag lines.

Examples of some punch lines are:

Air Canada - A Breath of Fresh Air
British airways - The Way to Fly
Malaysian Airlines - Going Beyond Expectations
Cathy Pacific Airlines - The Heart of Asia
The Economic Times - The Power of Knowledge
Business Today - For Managing Tomorrow
Business World - Play the Game
NDTV Profit - News you can Use
CNN - Be the First to Know
Adobe - Simplicity at work. Better by Adobe
Microsoft - Your Potential, Our Passion
Wipro - Applying Thought
Sun Microsystem - The Network is the Computer
Infosys - Driven by Intellect, Powered by Values
IBM ThinkPad - I think, therefore IBM
Compaq - Ban jaaye baat
TCS - Beyond the Obvious
Dell - Easy to Buy, Easy to Own
EBAY - The World's Online Market Place
Motorola - Intelligence Everywhere
Amazon.Com - Earth's Biggest BookStore
Windows XP - Do More with Less
HP-Invent - Everything is Possible
Accenture - High Performance. Delivered
Lenovo - We are Building a New Technology Company
Apple Macintosh - Think Different
TCS - Beyond the Obvious
Timesjob.com - If you have a reason, we have the job
Blogger.com - Push Button Publishing
Macromedia - What the web can be
GM – Only GM
Intel - Intel inside
SOTC - You Look the World, We Look After You
Omega - The Sign of Excellance
Jaguar - Don't Dream it, Drive it
Honda - The Power of Dreams
Chevrolet - For a Special Journey called Life
Toyota - Touch the Perfection
Hyundai Santro - The complete family car
BMW – The Ultimate Driving Machine
FORD – Built for the Road Ahead
HYUNDAI - Drive Your Way
HONDA - The Power of Dreams
SKODA – Obsessed with Quality since 1897
VOLKSWAGEN - Drivers wanted
FIAT - Driven by Passion. FIAT
TATA MOTORS – Even More Car per Car
MRF - Tyres with Muscle
CEAT - Born Tough
Speed - High Performance Petrol
Servo - 100 % Performance. Everytime
MTNL - Transparency makes us Different
Nokia - Connecting People
TATA Indicom - Business Without Limits
ITC - Enduring Value
IFFCO TOKIO - The Life You Desire
Epson - Exceed Your Vision
Park Avenue - Play the Lead
DIGJAM - Dressing the World
MICO-BOSCH - The Power of We
Amkette - When Reliability Matters
Adidas - Forever Sport
American Express - Don’t leave home without it
Birla Mutual Fund - The Name Inspires Trust
ICICI Bank - Hum Hai Na
LEE - The Jeans that Built America
Master card - There are some things money can't buy. For everything else there's MASTERCARD
Kotak - Think Investments. Think Kotak.
Ernst and Young - Quality in Everything we Do
Barclays - Fluent in Finance; Its our business to know your business
Standard Chartered Bank - Your Right Partner
CNBC - Profit from it
AT&T - The World's Networking Company
Monster.com - Never Settle
L&T - We Make the Things that Make India Proud
LG - Digitally Yours
Sify - Making the Internet work for you
Alcatel - Architect of an Internet World
Voltas - ACs with IQ
Amway - Better Ideas-Better Life
MS Office 97 - Work Less, Do More
Cell One - The One for Everyone
Canon - Delighting You Always
Philips - Sense & Simplicity
Cantabill - International Clothing
Dolphin - The Affordable Network Service
SBI - With You all the Way
Exxon Mobil - Taking on the World’s Toughest Energy Challenges
Chevron Corporation - Human Energy
Reliance Industries Limited - Growth is Life
British Petroleum - Beyond Petroleum
ONGC - Making Tomorrow Brighter
IOCL - Bringing Energy to Life
BPCL - Pure for Sure
IBP - Pure bhi. Poora bhi
GAIL - Gas and Beyond
Essar corp - A positive a++itude