Friday, August 8, 2008

Punch line and its significance

Ever wondered why products/brands or for that matter companies has a punch line associated with its name. The main reason being that punch line helps the marketers to endorse their products/brands. Punch line can be used as a marketing tool and hence can be used for advertising purposes. Punch line can also be defined as the voice of the brand/product or company, which primarily gives out the minimum momentum, thrust or impetus to push the brand in the mind of the customer.

The idea behind the concept is to create a memorable phrase that will sum up the tone and premise of a brand or product to reinforce the audience's memory of a product/brand or company. Punch line is also called as One-liners, Ad Slogans or Tag lines.

Examples of some punch lines are:

Air Canada - A Breath of Fresh Air
British airways - The Way to Fly
Malaysian Airlines - Going Beyond Expectations
Cathy Pacific Airlines - The Heart of Asia
The Economic Times - The Power of Knowledge
Business Today - For Managing Tomorrow
Business World - Play the Game
NDTV Profit - News you can Use
CNN - Be the First to Know
Adobe - Simplicity at work. Better by Adobe
Microsoft - Your Potential, Our Passion
Wipro - Applying Thought
Sun Microsystem - The Network is the Computer
Infosys - Driven by Intellect, Powered by Values
IBM ThinkPad - I think, therefore IBM
Compaq - Ban jaaye baat
TCS - Beyond the Obvious
Dell - Easy to Buy, Easy to Own
EBAY - The World's Online Market Place
Motorola - Intelligence Everywhere
Amazon.Com - Earth's Biggest BookStore
Windows XP - Do More with Less
HP-Invent - Everything is Possible
Accenture - High Performance. Delivered
Lenovo - We are Building a New Technology Company
Apple Macintosh - Think Different
TCS - Beyond the Obvious - If you have a reason, we have the job - Push Button Publishing
Macromedia - What the web can be
GM – Only GM
Intel - Intel inside
SOTC - You Look the World, We Look After You
Omega - The Sign of Excellance
Jaguar - Don't Dream it, Drive it
Honda - The Power of Dreams
Chevrolet - For a Special Journey called Life
Toyota - Touch the Perfection
Hyundai Santro - The complete family car
BMW – The Ultimate Driving Machine
FORD – Built for the Road Ahead
HYUNDAI - Drive Your Way
HONDA - The Power of Dreams
SKODA – Obsessed with Quality since 1897
VOLKSWAGEN - Drivers wanted
FIAT - Driven by Passion. FIAT
TATA MOTORS – Even More Car per Car
MRF - Tyres with Muscle
CEAT - Born Tough
Speed - High Performance Petrol
Servo - 100 % Performance. Everytime
MTNL - Transparency makes us Different
Nokia - Connecting People
TATA Indicom - Business Without Limits
ITC - Enduring Value
IFFCO TOKIO - The Life You Desire
Epson - Exceed Your Vision
Park Avenue - Play the Lead
DIGJAM - Dressing the World
MICO-BOSCH - The Power of We
Amkette - When Reliability Matters
Adidas - Forever Sport
American Express - Don’t leave home without it
Birla Mutual Fund - The Name Inspires Trust
ICICI Bank - Hum Hai Na
LEE - The Jeans that Built America
Master card - There are some things money can't buy. For everything else there's MASTERCARD
Kotak - Think Investments. Think Kotak.
Ernst and Young - Quality in Everything we Do
Barclays - Fluent in Finance; Its our business to know your business
Standard Chartered Bank - Your Right Partner
CNBC - Profit from it
AT&T - The World's Networking Company - Never Settle
L&T - We Make the Things that Make India Proud
LG - Digitally Yours
Sify - Making the Internet work for you
Alcatel - Architect of an Internet World
Voltas - ACs with IQ
Amway - Better Ideas-Better Life
MS Office 97 - Work Less, Do More
Cell One - The One for Everyone
Canon - Delighting You Always
Philips - Sense & Simplicity
Cantabill - International Clothing
Dolphin - The Affordable Network Service
SBI - With You all the Way
Exxon Mobil - Taking on the World’s Toughest Energy Challenges
Chevron Corporation - Human Energy
Reliance Industries Limited - Growth is Life
British Petroleum - Beyond Petroleum
ONGC - Making Tomorrow Brighter
IOCL - Bringing Energy to Life
BPCL - Pure for Sure
IBP - Pure bhi. Poora bhi
GAIL - Gas and Beyond
Essar corp - A positive a++itude


bhavin said...

thats a very good collection of punchlines.... nice
I love punchlines and oneliners and all the ads made to give them a visual form.
Are you part of a creative industry?

Kiran banda said...
This comment has been removed by the author.
Kiran banda said...

Let me add my fav. one -

Home Depot - You can make it, we can help :-)


DHL (not sure if this is the one, but for sure it's a courier ad) - We deliver anything..anywhere (you should watch the ad, it's awesome ;-)

FedEx - The world on time

and recently I have seen this :

BSNL - Best Spoken National Language

Good collection indeed.

samrendra said...

jhakaaaaaas collection

samrendra said...

bada must he biduuuuuuuuuuuuuuuuuuuu

vani said...

its really gr8...
i like punch lines i interest to collect punchlines..

SANDEEP said...

your work of collecting punchlines is really amazing.I too is doing the same thing.

santosh said...

hey real nice... and very useful too....


amittech said...

very very nice collection .....helping to MBA aspirants ....

sankar said...

that was very helpful for the students like us!hope it will give a hand in some aptitude test

dodo said...

Nice post...

Was looking for a punchline for a education product, that enables online learning in schools and homes for students. Most welcome for ur suggestions.

billal said...

i got lot of punch line & Company Names
thank you

dimple said...


dimple said...

nice collection of punchlines it helps a lot to me in advertising one of my subject

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Rahul Ranjan said...

Very nice